Finally, decorative fonts have a more unique style, and they’re best suited to shorter typographic logos that want to come off as casual, fun or creative. Scripts are cursive-like fonts that often resemble signatures, and they give off an elegant, personalized feel. It offers a modern aesthetic, making it suitable for various branding and. From Obamas 2008 presidential campaign to countless. Sans-serif fonts, on the other hand, lack those feet (or flourishes), and they make for a clean, honest, modern look (great for digital print!). Seanor is a modern and versatile logo font that features 26 elegant ligatures. Gotham is a geometric sans-serif typeface that is among the most widely used fonts of the last decade. The show is based on the characters and settings from the Batman comics and is set in the fictional city of Gotham, which is known for its corruption and crime. Gotham is an American television series that aired from 2014 to 2019. Serifs have little “feet” at the edge of their letters or symbols, and they’re typically used for brands that want to appear traditional, respectable or sophisticated. Arno Pro by Adobe is a font based on the title logo from the TV show Gotham. Now, most typographic logos use 1 of 4 font families: Serifs, sans-serifs, scripts, or decorative fonts. That said, the thing at the center of any typographic logo is its font.ĭifferent fonts have distinct personalities, and they’re usually separated into families that, as a group, are able to convey varied messages. If you use a typographic logo to represent your business, you’ll still have a lot to play with, like colors, sizing, spacing, and alignment. They’re typeface-based logos, meaning they usually only rely on text – set in some sort of specific design – to catch the eye of their intended audience. TOP:Conan OBrien poster with Gotham Typeface. BOTTOM:Saturday Night Live Ad with Gotham logo. Despite having been created in a difficult time for the world, Gotham typeface managed to prosper, being part of important names such as Coca-Cola, or. TOP:New York University Logo: two versions of Gotham. GOTHAMFROM THE CHARACTER TO THE TYPEFACE. Myriad is a sans serif typeface and makes various logos stick. On the following pages are a few examples of famous usages of this typeface in the popular culture. Typographic logos use the first 2 elements but skip out on the third. It is a geometric type of design with a modern touch, making it obtrude. Most logos are made up of a few design elements: Fonts, colors, and icons or symbols.
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